Before the final decisions are made on how to develop a specific space, it is good practice to develop a detailed design using a 3D model. An interactive model allows you to assess, for example, how a given investment will affect the surroundings before it is built.
Static visualizations and renders, unlike interactive models, are often biased and show a space only from the beneficial side. The 3D model allows you to evaluate it from different angles. It is more difficult to hide the spatial "shortcomings" of the investment with such a model.
The 3D model allows you to carry out an analysis of shading, insolation or covering of designed building by other buildings and objects in the environment, for example.
The 3D model can be edited quickly and easily, thanks to which it is possible to create many variants and prototypes to aid development, including that of the surrounding space, in a short time. The database format of the model allows it to be exported to external software (e.g. CAD) for further processing and integration with other systems (e.g. BIM).